Why companies should target Spanish speakers

03/18/2013 | National Journal

The Latino Community Credit Union of Durham, N.C., is one of the U.S.'s fastest-growing and most stable financial institutions, Sophie Quinton writes, thanks to its decision to provide Spanish-language services and other tactics aimed at Latinos. "[T]raditional institutions ignore these new customers at their peril. The services immigrants adopt and the kinds of establishments they patronize often shape the future mainstream," Quinton writes.

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