Commentary: Integrated campaigns most successful for brand buzz

03/19/2008 | MediaPost Communications

Marketers who seek to boost brand awareness on the Web should make any campaign part of an integrated strategy that uses multiple media formats. Social networks, such as MySpace, can be used to measure buzz from integrated campaigns.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR