Brands line up to promote the return of "Mad Men"

03/19/2012 | New York Times (tiered subscription model), The

A special edition of Newsweek and The Daily Beast reproduced in the style of the 1960s is only one of many ways brands are exploiting the return of the AMC series "Mad Men," including Benetton, Bloomingdale's, Spam and Tide. Estée Lauder will premier "Mad Men" makeup, and is orienting merchandise to the return of the show.

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New York Times (tiered subscription model), The

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