Digital channels become viable pieces in B2B puzzle

03/19/2012 | MarketingVOX

CIT Group's recent ad campaign through DeSantis Breindel typifies how business-to-business marketers are warming up to digital channels, according to this article. Text messages and LinkedIn ads are relatively efficient and inexpensive ways to get aboard the digital-marketing train, this article notes.

View Full Article in:

MarketingVOX

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY