Mobile advertising in Britain rises 157%

03/19/2012 | Reuters

The entertainment and media sector led a 157% rise to $322 million in mobile ad spending in Britain last year, per the Internet Advertising Bureau of the United Kingdom and PwC. "Mobile advertising is gaining momentum, with growing opportunities to target consumers with a range of innovative formats," said PwC's Anna Bartz.

View Full Article in:

Reuters

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA