Nearly 1 in 3 mobile users in stores buying online instead

03/19/2012 | Internet Retailer

Best Buy, Wal-Mart and Target are among the big retailers hit hardest by the tendency of nearly 1 in 3 shoppers using their smartphones in-store to make purchases online, according to market research firm ClickIQ. Price was cited as the biggest factor among those users buying online, who also tended to be under 40.

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