P&G's licensed products become $3B a year in found money

03/19/2012 | Wall Street Journal, The

Procter & Gamble's licensing partners are making a reported $3 billion a year in sales of products such as Mr. Clean and Pampers Kandoo. P&G's licensing partners often create new production or marketing innovations that improve a brand's performance. "Small guys like us help contribute ideas to their core business," says Bob Lackey of Imagine One Resources, a Febreze licensee.

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Wall Street Journal, The

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