Analysis: Ignoring the over-50 consumer leaves money on the table

03/19/2013 | B2C Marketing Insider

Application developers are leaving money on the table by ignoring a strategy to capture the demographic of 50 and older consumers, Suzie Mitchell writes. Among other stats, they command $2.7 trillion in the U.S.'s consumer spending, including $300 billion on entertainment, personal care and enrichment.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO