Analysis: Ignoring the over-50 consumer leaves money on the table

03/19/2013 | B2C Marketing Insider

Application developers are leaving money on the table by ignoring a strategy to capture the demographic of 50 and older consumers, Suzie Mitchell writes. Among other stats, they command $2.7 trillion in the U.S.'s consumer spending, including $300 billion on entertainment, personal care and enrichment.

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