Conair rewards mobile-video engagement, nabs 800,000 views

03/19/2013 | Mobile Marketer

Conair's offer of in-application rewards points for watching mobile video about the Spin Air Brush drew 800,000 views in seven weeks, writes Chantal Tode. "Obviously mobile has such a big user base and can provide such reach, it is great to see that we can provide user awareness on a brand campaign like that," says Peter Dille, chief marketing officer of Tapjoy, which implemented the campaign.

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