Facebook has unveiled Lookalike Audiences, a tool that helps advertisers identify consumers similar to those they're already targeting. The service uses the e-mail addresses, phone numbers and user IDs used in marketers' Custom Audiences databases to locate similar consumers.
Facebook helps advertisers spot lookalikes
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA