Report: Consumers crave sustainable packaging

03/19/2013 | Packaging World magazine

Global consumers are more likely to buy food and beverages in packaging that is environmentally friendly and keeps products fresh longer, according to a study by Ipsos InnoQuest. The study also revealed that reusable and easy-to-use packaging is on consumers' list of priorities. "Packaging plays a key role in consumer packaged goods innovation, whether marketers are introducing new products or trying to invigorate existing brands," Ipsos InnoQuest Global CEO Lauren Demar said.

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