"Sloppy science" makes reflective roofs popular, not necessarily good

03/19/2013 | Huffington Post, The

Reflective roofs could exacerbate the effect of global warming and do more harm than good for buildings in northern climates, writes Samir Ibrahim, director of design services and project reviews at Carlisle SynTec. He says their popularity is based on "sloppy science and good marketing" and points to a recent study done by Stanford University that highlights some of the problems with white roofs.

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Huffington Post, The

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