Study: Many companies fail to respond to social media queries

More than half of companies routinely fail to respond to social media inquiries, even though an increasing number of customers use Facebook or Twitter to reach out to brands, according to a LiveOps study. "You're destroying your brand by not responding," says consultant Natalie Petouhoff. "Companies are going to wonder where they went wrong and went down the drain."

View Full Article in:

San Jose Mercury News (Calif.) (free registration)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA