A successful webinar requires planning, ad libbing

03/19/2013 | ClickZ

Finding speakers with excellent communications skills is one important factor in conducting a successful webinar, Kristin Kovner writes. Start five minutes late to allow for log-in delays, use multiple players in the show to break up the monotony and prepare for technical glitches such as videos not playing on cue. Also, don't be shy about planting a ringer in the audience to make sure the Q-and-A session at least starts out well, Kovner adds.

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