What to do when competitors cut their prices

03/19/2013 | B2C Marketing Insider

When other companies slash their prices, it's important to emphasize the quality of your product to stay competitive, writes Lucy Clark. "Don't go on a slam campaign -- simply use fact-based statements to show why you are the more desirable brand," she advises. Also, focus on providing superior service, and look for opportunities to lower your overhead, she recommends.

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