The arms race in the food aisles

03/20/2009 | Reuters

Every supermarket carries its own line of cheaper products modeled on famous national brands, options that could become more appealing for consumers during a recession. Hoping to sidestep a price war, the big brands say they're pouring money into developing new products to tempt buyers. But market research finds that the retailers are starting to launch new products of their own. "I wouldn't want to be a number three, four or five brand that wasn't differentiated," said Campbell Soup CEO Douglas Conant. "That's where there's ... going to be a lot of chaos."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD