Macy's partners with Clorox for in-store promo

03/20/2009 | Brandweek

Redesigned packaging for Clorox Disinfecting Wipes is being featured in a campaign in Macy's in which the floral-themed canisters appear in store-window displays and on screens in-store. The product itself, however, is not sold in Macy's stores. Clorox Disinfecting Wipes marketing manager Lisa Partnoy discusses the novel promotion in a Brandweek interview.

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