Many B2B marketers still struggle with lead qualification, survey finds

03/20/2012 | Chief Marketer

More than one-quarter of business-to-business marketers have no lead-qualification program and almost a quarter of them set goals based on total lead generation, rather than qualified leads, according to a Pardot survey. David Cummings, Pardot's CEO, says those results may reflect a legacy of past thinking about lead generation, as formal lead-nurturing of marginal prospects are embraced by less than two-thirds of respondents. Cummings predicts better technologies will change how businesses think about leads, as the sector develops the ability to see beyond a lead's first contact with a brand.

View Full Article in:

Chief Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY