5 minutes is all it takes to stay in the loop, Patagonia CEO says

03/20/2013 | Inc. magazine

Patagonia CEO Yvon Chouinard requires his employees to spend 15 minutes a week writing up how their work week went and any ideas they have, while his managers then spend five minutes reading each report. Now, a startup called 15Five wants to commercialize that notion, helping companies build internal communications tools that can keep managers in the loop. "[I]t's nice to see a young business spreading the wisdom of an illustrious forebear -- and making money in the process," writes Leigh Buchanan.

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