5 minutes is all it takes to stay in the loop, Patagonia CEO says

03/20/2013 | Inc. magazine

Patagonia CEO Yvon Chouinard requires employees to spend 15 minutes a week writing up how their work week went and any ideas they have, while managers then spend five minutes reading each report. A startup named 15Five wants to commercialize that notion, helping organizations build internal-communication tools that keep managers in the loop. "[I]t's nice to see a young business spreading the wisdom of an illustrious forebear -- and making money in the process," Leigh Buchanan writes.

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