Aéropostale adds mobile app, more iPad kiosks

03/20/2013 | MobileCommerceDaily.com

An outfit style guide and the ability to share an in-store experience online are among the features of Aéropostale's new mobile application and the addition of more iPad kiosks in the retailer's stores. "Aéropostale is focused on using mobile technology to create a more engaging customer experience for its fashion-forward teen audience. The app also targets Aéropostale's second audience -- moms, who may be shopping on behalf of their teens," said Carin van Vuuren, chief marketing officer of Usablenet, which worked with Aéropostale on the app and kiosks.

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