Caribou Coffee offers mobile website with more to come

03/20/2013 | MobileCommerceDaily.com

Caribou Coffee plans a series of addition steps to further its mobile strategy, beginning with a mobile-optimized site that offers nutritional information and a store finder. This comes after the company made an initial move into mobile with its SMS campaign last year. In the new site, visitors can opt in for e-mail or text updates and offers.

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