Huge botnet is being used to generate fake ad-clicks

03/20/2013 | Advertising Age (tiered subscription model)

A cluster of more than 120,000 hijacked computers has been bombarding websites with fake traffic, costing online advertisers more than $6 million a month, according to research by Spider.io. The network, known as the Chameleon botnet, is thought to be responsible for around 9 billion bogus ad impressions a month across 202 websites. The botnet is said to be particularly sophisticated, mirroring human browsing, ad-clicking and mouse-tracking activities, with fake traffic only identifiable using sophisticated analytic techniques.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY