McDonald's to take aim at Subway with McWrap launch

03/20/2013 | Advertising Age (tiered subscription model)

McDonald's hopes its new McWrap will become a "Subway buster," much as McCafe products aimed at Starbucks. A national launch expected within the next few weeks will likely be the chain's biggest of the year. "McDonald's believes it has not capitalized sufficiently on the popularity of the sandwich category where it identifies Subway, Chick-Fil-A and KFC as having strong presence," Maureen Morrison writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations