Offline WOMM carries distinctive benefits

03/20/2013 | MediaPost Communications

The most effective word-of-mouth marketing is still face to face because of the personal connection it offers, Michele Campbell writes. Citing the example of a custom-made tennis skirt she wore to the court, she discusses how fellow players became interested in the clothing because they were able to feel the fabric and hear her talk about why she loved it. Campbell notes that such an interaction would not be possible over social media and advises businesses to "[s]tep away from the computer and go talk to someone."

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