Opportunities abound in mobile for luxury automakers

03/20/2013 | Luxury Daily

Luxury automakers continue to focus their marketing on traditional media where their competitors are and where branding efforts pay off. However, they might be well advised to consider a bigger effort in mobile, where there's still an opportunity to stand out by exploring the platform, particularly taking advantage of metrics that can precisely gauge results, industry observers say.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO