Opportunities abound in mobile for luxury automakers

03/20/2013 | Luxury Daily

Luxury automakers continue to focus their marketing on traditional media where their competitors are and where branding efforts pay off. However, they might be well advised to consider a bigger effort in mobile, where there's still an opportunity to stand out by exploring the platform, particularly taking advantage of metrics that can precisely gauge results, industry observers say.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY