Procter & Gamble program shows grocers the digital future

03/20/2013 | Advertising Age (tiered subscription model)

Procter & Gamble's grocery store loyalty program was an overdue foray into digital in a category where the U.S. lags European grocers, writes Dynamite Data's Kristopher Kubicki. P&G's program allows shoppers to register a grocery store loyalty card for discounts at the register, obviating coupon clipping. "We've found that U.S. grocers on average doubled the amount of e-coupon offers every six months since the PGEsaver launch, with more than 500 unique manufacturer offers running every week," writes Kubicki.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO