The road to ruin on Pinterest

03/20/2013 | Inc. online (free registration)

Don't jump into marketing with Pinterest without thinking about what sets it apart, Minda Zetlin writes in summarizing tips from Collective Bias' Debba Haupert. Boring, overly corporate, graphically uninteresting and strategically lacking content won't get a company anywhere, Zetlin writes. Don't be tempted to turn the Pinterest project over to hip youths who don't really get the brand, and keep your target in mind when deciding what to pin, she writes.

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