See-through yoga pants could cost Lululemon big bucks

03/20/2013 | Reuters · BrandChannel.com · Bloomberg

Canadian sporting-wear manufacturer Lululemon is in trouble after inadvertently making some of its yoga pants out of a near-transparent material. Lululemon will withdraw 17% of inventory and could lose more than $20 million in revenue. The situation has received considerable social media scrutiny, as Sheila Shayon documents for Brandchannel.

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Reuters · BrandChannel.com · Bloomberg

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