Svedka shifts focus away from its femme-bot TV spots

03/20/2013 | Advertising Age (tiered subscription model)

The Svedka vodka brand is moving away from its "sexy robot" commercials in favor of a digital- and product-focused Bensimon Byrne campaign that highlights new flavors, writes E.J. Schultz. But the polarizing figure used by the brand since 2005 will still be the star on social media, point-of-sale and event marketing materials. Diana Pawlik, Svedka's vice president of marketing, says the brand was having trouble standing out on TV and that the company prefers "a digital focus where we can geo-target messaging and advertising."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY