Taco Bell expects continued success of 2-track strategy

03/20/2013 | Reuters

The two-track growth strategy employed by Taco Bell last year was a success, but continuing the momentum into 2013 will be difficult for the 5,700-unit franchise. Taco Bell CEO Greg Creed said he expects same-restaurant sales growth to exceed 13% in the second quarter of 2013, and the company plans to offer variations of the popular Doritos Locos Tacos, as well as an expansion of the healthier Cantina menu this year.

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