Talking about yourself, and other missteps in marketing

03/20/2013 | Lifehack.org

Your marketing efforts are unlikely to be successful if you overlook your current customers, fail to measure key metrics or focus too much on yourself, writes Alyssa Ennis. "To successfully market your small business, don't sell the customer your product (or service); sell them your solution," she recommends.

View Full Article in:

Lifehack.org

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD