Once a brand identifies its advocates, community managers can use this to develop content. Advocates enjoy giving their opinion, and knowing it matters. Community managers can poll advocates and generate new advocates via social networks. Brand advocates will tell you everything your marketing department is wondering, but is afraid to, or not sure who to, ask. Should you create a peanut butter and jelly taco? How about help on naming that new nail polish color? Your brand's advocates will tell you. Read the full coverage at WOMMA.
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