Twitter seeks to woo SMBs with targeting options

03/20/2013 | ClickZ

Twitter's new targeting features, upgraded analytics tools and revamped interface all appear to be tailored to the needs of the small-business community, experts say. That shows the increasing importance of SMB ad dollars to the social network's monetization strategy. "Twitter is making its native advertising portfolio approachable to small to midsized businesses because it needs to," analyst Brian Solis says.

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