Twitter's new targeting features, upgraded analytics tools and revamped interface all appear to be tailored to the needs of the small-business community, experts say. That shows the increasing importance of SMB ad dollars to the social network's monetization strategy. "Twitter is making its native advertising portfolio approachable to small to midsized businesses because it needs to," analyst Brian Solis says.
Twitter seeks to woo SMBs with targeting options
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||