UAE spas under pressure to raise service levels

03/20/2013 | (United Arab Emirates)

Spas in the United Arab Emirates increasingly are drawing sophisticated customers who are seeking cutting-edge treatment in UAE facilities, say spa experts who spoke this week at the Hotelier Middle East Spa & Wellness Forum held in Dubai. "Guests are more aware of the spa offering -- they're going online, researching what's been offered all over the world, looking at spa reviews on Timeout, TripAdvisor and creating a preconceived idea of what to expect before they've even reached your spa," said Deborah Castignani, spa manager at the Westin Dubai Mina Seyahi Beach Resort & Marina.

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