New Balance revs up marketing

03/21/2008 | Wall Street Journal, The

New Balance, the quirky athletic footwear and apparel company known for its appeal to hard-core runners and for specializing in extra-wide and extra-narrow shoe sizes, is looking to increase its visibility by doubling the amount it spends on marketing. It's launching a new campaign by BBDO during the NCAA basketball tournament designed to appeal to young athletes.

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