New Balance revs up marketing

03/21/2008 | Wall Street Journal, The

New Balance, the quirky athletic footwear and apparel company known for its appeal to hard-core runners and for specializing in extra-wide and extra-narrow shoe sizes, is looking to increase its visibility by doubling the amount it spends on marketing. It's launching a new campaign by BBDO during the NCAA basketball tournament designed to appeal to young athletes.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH