Execs: Pharma business model is broken

03/21/2012 | Pharmalot.com

A survey found that 68% of 156 executives who direct or influence marketing at U.S. and European drugmakers think the business model is broken. Seventy-six percent said budget pressure and health-system pricing will be the industry's biggest challenge for the next two years. Others expect issues to include having to prove cost-effectiveness and dealing with market-access restriction.

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