Klout runs a "March Madness"-style contest for marketers

03/21/2012 | Logic+Emotion

Klout is running a "March Madness"-style tournament that pitches social media and agency marketers against one another in a battle for supremacy. Some may scoff, but the contest is all but guaranteed to build buzz for Klout's brand, writes David Armano. "Don't like the tactic? Get used to it. Social marketing techniques are increasingly designed to get others to compete while leveraging their networks in the process," Armano writes.

View Full Article in:

Logic+Emotion

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA