How a B2B brand can become a social media standout

03/21/2013 | ClickZ

The first step to a B2B social media plan is setting overall marketing goals, John Lee writes in the first of a series analyzing successful B2B social campaigns. Don't retrofit an idea to suit social but let it flow organically from the concept. Remember to "think human" even in B2B social marketing. "How would an everyday user read your post and react? Keep it simple, keep it fun, and keep it clear -- those three things alone can be a powerful combination," Lee writes.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY