March Madness brings out the best and worst in brand tweets

03/21/2013 | Adweek

Several brands bought promoted tweets tied to the NCAA basketball tournament, but not everyone has made the most of the opportunity, Christopher Heine writes. Nike and College Humor ran smart campaigns, but Wal-Mart failed to write relevant copy to support its promoted-tweet buy. "Maybe someone needs to wake up the crew out at Walmart Labs," Heine writes.

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