Mars launches new frozen treats in the U.K.

03/21/2013 | (free registration)

Mars is introducing three new frozen-desert products in the U.K: Mars & Snickers Mini, Galaxy Almond, and Mars Chocolate Core. This year "looks set to be the biggest year yet for Mars Ice Cream, and we are committed to building our key brands and growing the category even further," said Tony Lorman, general manager of Mars baked and ice cream.

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