Native video ads are outperforming pre-roll ads, according to a Sharethrough analysis. Using Nielsen-vetted data, researchers found that native ads generated 82% brand lift, while pre-roll ads generated just 2.1% brand lift. "Native advertising has definitely become one of the buzz words of 2013," notes Nielsen Executive Vice President Dan Beltramo.
Native ads trump pre-roll clips, analysis finds
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Marketing - Denver||
|Online Advertising Specialist||