Native ads trump pre-roll clips, analysis finds

03/21/2013 | MediaPost Communications

Native video ads are outperforming pre-roll ads, according to a Sharethrough analysis. Using Nielsen-vetted data, researchers found that native ads generated 82% brand lift, while pre-roll ads generated just 2.1% brand lift. "Native advertising has definitely become one of the buzz words of 2013," notes Nielsen Executive Vice President Dan Beltramo.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY