Pepsi redesigns its bottles for the first time in 16 years

03/21/2013 | Advertising Age (tiered subscription model)

Pepsi is changing the look and shape of its bottles for the first time since 1997, adding a swirled grip, shrinking the label and enlarging the logo. The rollout, which covers the Pepsi, Pepsi Max, Diet Pepsi and Pepsi Next brands, will start next month. "The longer-term view is this new design system would eventually hit all touch points beyond packaging," said Angelique Krembs, vice president of marketing for the Pepsi trademark.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH