Search engine marketing needs a big overhaul, some industry experts say. One possible path would be for companies to begin looking outside the big three search engines and to start targeting searches on alternative platforms. Companies could forge links between networks such as adMarketplace and platform providers such as Kenshoo and Marin Software, Laurie Sullivan writes.
In search of a better search marketing paradigm
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|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals