E-mail tops B2B lead generation, social shows promise, marketers say

03/22/2012 | eMarketer

E-mail continues to be the greatest source of lead generation for business-to-business, say marketers and and agencies -- though agencies are more bullish on the channel than marketers are, according to a BtoB Magazine study. Agencies also take a better view of paid search and social media. More than half of the respondents say they feel social media has potential, but most say it's not a mature field yet.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL