Nissan promotes new Gotham cabs in ads

03/22/2012 | New York Times (tiered subscription model), The

Nissan's NV200 van won a New York City "Taxi of Tomorrow" competition and the automaker is rolling out a $2 million to $3 million campaign to promote it. The van's victory was hailed as "the chance to be a new icon," said Rob Schwartz, chief creative officer at Nissan's agency, TBWA\Chiat\Day.

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