Weather data could prove valuable to online marketers

03/22/2012 | MediaPost Communications

Retail stores use weather data to customize their in-store offerings on a day-by-day basis, and there's no reason search and social media marketers can't do the same, experts say. People always want to talk about the weather, and online marketers could get a big boost by tapping into weather-based searches and social chatter. "The weather is not just about data. It's conversational," writes Laurie Sullivan.

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