Weather data could prove valuable to online marketers

03/22/2012 | MediaPost Communications

Retail stores use weather data to customize their in-store offerings on a day-by-day basis, and there's no reason search and social media marketers can't do the same, experts say. People always want to talk about the weather, and online marketers could get a big boost by tapping into weather-based searches and social chatter. "The weather is not just about data. It's conversational," writes Laurie Sullivan.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide