American Eagle Outfitters pranks fans with fake product line

03/22/2013 | Wall Street Journal, The · Huffington Post, The

American Eagle Outfitters has fans buzzing on social networks over a tongue-in-cheek viral video featuring fictional "skinny skinny jeans" from the clothing retailer that consist of painted-on pants. The stunt also includes a Twitter campaign for the product with messages such as "so comfy it's like you're wearing nothing at all."

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Wall Street Journal, The · Huffington Post, The

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