Bandwagon advertising drives "Sesame Street" success on YouTube

03/22/2013 | B2C Marketing Insider

"Sesame Street" managed to become the first nonprofit and children's media outlet to reach 1 billion views on YouTube through clever concepts such as its "Share Me Maybe" parody that capitalized on the viral success of Carly Rae Jepsen's "Call Me Maybe" video, Daniel Chioco writes. Its use of bandwagon advertising that appeals to parents and children alike is a lesson for businesses looking to emulate the show's viral success, he writes.

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