Boomers are nearly up to speed with younger digital habits

03/22/2013 | eMarketer

Marketers trying to reach boomers digitally will find that they're not far behind succeeding generations in at least a couple of categories, according to eMarketer. Boomers are nearly as likely to use mobile phones and the Internet as their younger counterparts, although they lag a bit in their uptake of smartphones and the mobile Internet.

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